It is used in the same way as a nonprofit CRM, but to manage customer relationships instead of donor relationships. In the for-profit world, a CRM refers to a “Customer Relationship Management” system. Also known as a “Constituent Relationship Management” system, the software is synonymous with a nonprofit database or a donor management system that organizes donor data, identifies donor trends, and makes recommendations to increase the likelihood of receiving future donations. How Does A Nonprofit CRM Help With Fundraising?Ī Nonprofit CRM is a platform that helps organizations understand and maximize their relationships with their donors.What’s The Value Of Investing In A Nonprofit CRM?.A nonprofit CRM is a type of donor management software that helps organizations understand and maximize their relationships with donors. Nonprofits use a CRM as a central database to manage their contacts, donors, and other supporters.
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